so…as much as I lust after the iPhone (and really, anything that comes out of Steve-o’s office), I can’t help but notice that in the new commercials, all the hands are white.
iRacist…?
Posted by Miko on June 4th, 2007 at 3:49 pm · 2 Comments
Tags: Society
2 responses so far ↓
1 nee // Jun 4, 2007 at 6:59 pm
The “never been an ipod” clip shows on the iphone screen clips which include Bebel Gilberto (Brazilian female singer), a Zoolander scene including an African American actor, and ends with a contact surname, Haro, that doesn’t sound Anglo-Saxon.
The “How to” clip includes album cover from Gnarles Barkley, of which rapper Cee-Lo, an African American, is part of.
The “Calimari” clip includes a map of San Francisco. Sounds gay friendly to me.
All 3 clips indicate it is the same iphone user as the hand is the same and much of the media (including the little kid in the vacation pics of the first 2 clips). To me, the focus is on the media content and features of the phone, not on the hand.
The term racist is a lightning rod and difficult for a person or institution to recover from it. Personally, I wouldn’t apply it here. For all we know, they could have tried different hand models and used the white hand because it best featured the phone and not the hand. They certainly made the media of the phone multi-cultural.
2 Miko // Jun 7, 2007 at 9:56 am
*nodding* Agreed that it’s the content that’s the point, I just saw three commercials and the same hands & it made me pause.
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